Store coffee, whole beans or ground, in an airtight container in a cool dark place. For best flavor, buy whole beans in small quantities (about what you will use in a week), and grind them as you use them. Other options: buy whole beans and grind the week’s supply in the store before you take them home; buy ground coffee in a factory-sealed air-tight bag (but still buy only what you need for a week or so).

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